By leading the way in accessible luxury with its immediately recognisable Dandy Rock silhouettes and unforgettable campaigns, The Kooples has influenced style since the 2000s. A unique and subversive signature look which breaks down the barriers of conventional fashion. Today, The Kooples relentlessly questions the notion of subversiveness in the 2020s and makes a new commitment: to contrast playfulness, style and the quest for beauty with standardization and chaos.