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KOOPLES

Role:

Idea
Concept
Creative Art Direction
Graphic Design
UI/UX Design

Project type:

Rebranding

By leading the way in accessible luxury with its immediately recognisable Dandy Rock silhouettes and unforgettable campaigns, The Kooples has influenced style since the 2000s. A unique and subversive signature look which breaks down the barriers of conventional fashion. Today, The Kooples relentlessly questions the notion of subversiveness in the 2020s and makes a new commitment: to contrast playfulness, style and the quest for beauty with standardization and chaos.